In essence, the complimentary business cards offer is really just a clever “loss leader” to help companies get their foot in the door. Once they do, they’ve earned a customer that may return to them for years and years and for more and more print services.
Another reason many companies are able to offer free business cards is the ability to charge shipping and handling on these orders, which in many cases helps them recoup the cost of the printing. In some cases, they may even make money on the transaction! Imagine that… make money by giving something away!
Other companies — either unable or unwilling to give away business card for free — decided instead to offer free shipping to win over customers. In order to compete, they may offer more in the way of quality, service, or option.
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